Retail

After more than two decades of intensive development, retail market in Poland reaches its maturity. Customers can choose from a wide variety of retail formats, from hypermarkets through shopping malls, retail parks, outlets to convenience centres. Smaller and smaller cities aspire to having their own galleries and retail parks. As the larger markets saturate both developers and retailers look more boldly even at little towns. Large shopping galleries compete for customers through more attractive offers and try to acquire retail chains which, until now, were not present in Poland. Smaller retail centres are looking for a market niche by trying to precisely meet the needs of local communities. Among retail chains particularly strongly represented are discounters at the cost of premium brands. However, it may be expected that this trend will be slowed down as the average wealth of Poles increases. It is worth noting that in addition to a number of foreign brands on the Polish market, Polish entrepreneurs managed to create from scratch several dozen of large retail chains. Some of them succeed in international expansion into the Central and Eastern Europe markets as well as Western Europe markets.